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Strategic Marketing



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ACROBAT FCSM is a leading consultancy concentrating on strategic marketing, sponsorship and fundraising. It evolved through the natural merger of ACROBAT Consulting & Marketing LTD and FC Sports Marketing LTD. Its’ specialisms are sports and leisure with many activities in the markets of United Kingdom, Turkey and Romania. Our Founder was the Chair to the Chartered Institute of Marketing’s specialist consultants group for these sectors. So made in sports and leisure, but now in demand in multi-sectors, as our skills are transferable.

We are an award winning consultancy including the prestigious, Winner of the CIM’s SWOT Award for marketing excellence for support to a client. Since 1995, we have worked on funding schemes to in excess of £200M. This skillset evolved from having been one of the original Assessors appointed by the National Lottery and also Assessor with UKCES (on competitive funds open to employers to invest in current and future workforces). We are renown for our cost-effective retainers providing either a supplement or alternative to in-house resources.

Overseas we have worked on projects with a focus in the main around marketing, sponsorship and licensing including for some of the top brand names as defined in the Deloitte’s “Football Finance Report” and Brand Finance’s “Sporting Brands”.

We are proud to have ‘partnered’ with our clients, from global brands to micro-businesses. A few might be identifiable to you from these logos.

We are very much ‘hands-on’ in our approach with enthusiasm and dedication to take our clients’ aspirations forward. As further evidence, that we ‘practice what we preach’, we also own a portfolio of businesses.

We are a Guest Lecturer at Manchester Metropolitan (MMU) and Sheffield Hallam Universities; lead Associate Lecturer at MMU on “Sports Branding and Sponsorship”; formerly on the SMT at the Centre for Enterprise at MMU working on programmes that develop enterprise and entrepreneurship capability; and Founder to Sporting Genies and Town Crier Club.

We are a full-service agency and all Directors retain Chartered Marketer status with CIM. That means that there is no aspect of marketing that we can’t sensibly advise on. We have most skills within our Team and at times complement with reliable associates.

Case Studies

Manchester City Council


“Manchester Leisure has contracted the services of ACROBAT FCSM on a number of occasions, most notably as project development consultants for the Belle Vue Hockey Centre of Excellence Sports Lottery bid (awarded £1.9M) and currently in an advisory and liaison capacity seeking private sector involvement in a major sports project.

At Manchester Leisure we have always found Acrobat to be extremely professional in their approach, delivering whatever is required to the highest standards and on deadline. In addition, all members of ACROBAT’s staff take a keen interest in the job to be done on behalf of the client, and offer a personal, friendly and efficient service which achieves a successful outcome. Manchester Leisure would have no hesitation in using ACROBAT FCSM in the future.”

Manchester Giants


“Adrian was an excellent colleague at the professional Manchester Giants basketball club, very professional, focused and successful. He is a pleasure to work with and I`m sure we will work on future projects together, an all-round good guy!”

Oldham Athletic FC

Fundraising & Sponsorship

“I would like to take this opportunity to say thanks for your efforts and continued support – it has been nothing short of remarkable.”

Manchester Rugby Club

Fundraising & Sponsorship

“In my position as Chairman of a sports club, Adrian was brought in to improve the profile of the club and assist in fund raising and event organisation. Adrian has a wealth of knowledge and was easy to work with whilst maintaining a high standard of professionalism. His input into the Club undoubtedly improved the clubs profile and financial position.”

Football Partnerships

Marketing & Sponsorship

“In the short time I have known Adrian, I have been thoroughly impressed by his ethic, his reliability, and his thoroughness. He currently serves Football Partnerships as a Networking Captain, a volunteer position, through which he assists our New York-based office in the organization and execution of KICKOFF: MANCHESTER, a football-related networking function in Stockport. If appointing Adrian to said position proves a wise decision, which it thus far has without question, I would have zero reservations in recommending prospective clients to ACROBAT FCSM.”

Regenda Homes

Feasibility Study & Strategy

“Had a brief look through… looks absolutely brilliant! Yep – a few extra images/a few better images. No doubt some small amends to the wording but really… it exceeds my expectations. Thanks once again.”


Research & Marketing

“The results have more than lived up to our joint expectations with both overall patronage and modal shift figures surpassing our twelve month targets within the first four months of operation.”

“The Project was nominated in the Bus Industry Awards for a Marketing Initiative Award (Local Authority/Joint) and given recognition as Highly Commended status.”



“I’ve known and worked with Adrian for around 20 years now… ouch. I’ve come across so many unqualified “experts” in the field it’s refreshing to work with somebody who has great depth of Business and Marketing knowledge which he is able to convey in a straightforward, practical and easily understandable manner.”

Salford Red Devils


“I worked alongside Adrian for a mutual client and found Adrian to be passionate and knowledgeable about marketing in the sporting world and beyond. Adrian is always keen to open up his networks and facilitate connections, an enthusiastic and driven marketeer. I would have no hesitation in recommending Adrian to businesses who need to explore funding, sponsorship and marketing assistance.”

Cardea Solutions


“Adrian has worked as Non-Executive Marketing Director for Cardea Solutions for the past 5 years, in this time he has proved himself to be an invaluable asset to the business. He is a loyal and trusted colleague who can be relied upon at all times. Perhaps Adrian’s biggest asset though is his contact database, I would have no hesitation in saying that Adrian is the best connected person in business that I have ever met.”

“Adrian is a vastly experienced marketeer having held senior management marketing positions in a variety of sectors in the past. He has, for roughly 20 years, run a successful marketing consultancy which is highly regarded by business professionals. I would have no hesitation recommending Adrian’s services to any company that is looking to inject instant enthusiasm and vibrancy into its marketing function.”


January 2022

What’s the Meta?

Didn’t take long for our article on the metaverse to be syndicated in the Turkish media today courtesy of Ekospor. Decided to share some musings on the metaverse and metasphere after the rebranding of Facebook has catapulted the topic up the listings, with potential opportunities for marketers to follow. Read the full blog post here:

We try to demystify the topic somewhat by reference to several experts and scholars on this subject.

April 2021

Spotify Podcasts

It is no surprise that ACROBAT FCSM has had authoritative people from the varied worlds within sports, queuing up to appear on the Company’s podcast and vlogs.  Now available to wider audiences, every interview with a hand-picked ‘Sporting Genie’ can be listened to via Spotify and/or Buzzsprout and watched on YouTube.  These topical debates feature guests that may be outside the usual, mainstream media, but who have a wealth of knowledge to share in these interesting debates.

April 2021

Sports Psychology

CEO, Adrian Stores, has compiled a new publication featuring content from sports professionals he has worked with in his career.

“Delirium” is a topical resource with athletes, managers and entrepreneurs looking for potential solutions to manage the mind – both to minimize unproductive sets and to enhance performances in both work and play.