News


September 2022

Turkish Legend

Our very own Intern and Owner’s Son, Kaya Stores, was honoured to represent Turkiye in its International Rugby Team and its progress all the way to the Finals in Latvia, thus, securing promotion to the Championship level of Rugby Europe for the first time for this Country. A massive congratulations to Kaya, still only 16 years old and the rest of the Squad for this achievement.

June 2022

Growing by the day!

Our Football Business Networking Event at the Etihad Stadium is growing by the day!

Our events are the ideal environment for anyone in the football industry to come and meet potential partners and suppliers, with networking the core focus of the day.

Running from 10.30am-3pm. There’ll also be refreshments and lunch are provided to all our guests.

We’ll also be shortly announcing an exciting Q+A Panel on the changing face of sponsorship, made up of influential industry figures and put together by one of our sponsors Acrobat FCSM, which will be well worth attending.

It’s FREE* to attend as a delegate for all clubs officials and businesses, so why not join us at the Eithad for a great day of talking all things football!

https://www.footballtradedirectory.com/book-delegate-ticket?cat=111281


Speakers to include:

Adrian Stores

CEO at ACROBAT FCSM – strategic marketing, sponsorship and fundraising agency.  Former Chair to Chartered Institute of Marketing’s specialist sports consultants and worked on projects for some of the top brand names as defined in the Deloitte’s “Football Finance Report” and Brand Finance’s “Sporting Brands”.

Ming Zhao

Marketing Manager at Blackburn Rovers FC.  Respected football commentator for leading broadcasters in China including on: PP Sport; Super Sports; PP Sport; and iQIYI Sports.  Ming is an advocate of DDDM (data-driven decision-making) and is keen on helping leading brands achieve competitive advantage with his data savvy and multilingualism.

Dan Wilson

Partner at Sedulo. He graduated from Manchester Business School with a first class degree.  Dan works closely with all the sports clients at Sedulo ranging from football to rugby league clubs and also specialising in the National Governing Body industry.  He was FD at a professional football club for 3 years.

Giorgi Jashiashvili

Giorgi is the CEO and a co-founder of Enefty, the no-code fan engagement platform based in Berlin. After spending multiple years in advertising, fan engagement and community management areas, he has founded Enefty to help clubs with sponsorships and fundraising by utilizing the latest NFT (Non-Fungible Token) technology.

March 2022

Etihad Host

ACROBAT FCSM is really looking forward to leading a talented professional panel of sponsorship experts at the Etihad Stadium, home to Manchester City Football Club.

The panel involves people at the top of their game in sponsorship, partnerships and commercial. Our CEO, Adrian Stores, has compiled the group which is a key part of Football Directory’s Exhibition at the Ground. He will contribute to the discussions and MC the initiative alongside people from Stoke City FC, Sedulo and Blackburn Rovers FC. In addition, ACROBAT FCSM is sponsor of this entire fixture.

Image shown is logo of MCFC Blues in Business Networking Group created by our design team at Pazarllama.

January 2022

Juggling

With busy lives, you may have missed the array of services within the ACROBAT FCSM portfolio. The same reliable, authoritative responsiveness guaranteed. We are not ‘all singing and dancing’ but can ‘juggle’ these activities to offer best returns to our clients. Know anyone that might like an informal, no obligation chat with this ACROBAT?

📧 adrian.stores@acrobatfcsm.com

It is common in evaluating clients’ marketing tactics that whilst a customer might engage in buying a particular product or service – sometimes the value of this ‘goodwill’ isn’t maximised, when not all offerings are appreciated. Hence, this imagery in our case.

December 2021

Motivate your Content

Raising brand awareness is a never-ending desire.  The beauty of digital technology and platforms means that we are never short of opportunities.  I suppose a common conundrum is how do we refresh our content, secure engagement and traction and ultimately generate that return on any investment.  There is no panacea for all, but I wanted to share one tactic that is proving inspirational in strategic decision-making at the moment. 

There are some brands that select ambassadors and celebrity endorsement, often not inexpensive, but content that derives interest and as a consequence awareness and profile raising.   So what if there was such a way this Year to bring that same impressive content to your own marketing channels.  Taster videos, product launches, docu-series, IGTV and more besides – introducing a celebrity face can give communications a lift and motivate your audiences.

There is a way!   We represent a digital media agency named Authentic Athletes. It is based in Canada and for the last couple of years extended its reach into the UK and Australia.  So what do we do to make that celebrity proposition affordable and within the focus of SMEs s well as larger household brands?

Authentic Athletes is a specialist agency producing and publishing emotive, engaging content in partnership with high profile sports personalities and commercial brands. We create boutique content that is distributed across a range of social media, digital sports platforms, and over-the-top (OTT) sports streaming channels.

Our sports people tell authentic stories, which resonate with fans and customers around the World or predetermined target markets. We carefully align connected brands, integrate them into each content series, and bring those brands to life via a range of bespoke publication and activation options.   Find out more at this web page and review the presentation and sample video. See: https://theauthenticathletes.com/sponsor/

A couple of common reasons we are noticing in clients choosing to work with us.  One, for enterprises that have maybe, neither the in-house resource to tackle such an exciting project themselves and seek to work with a trusted, experienced partner; or didn’t realise there were other ways to bring such ventures within their capabilities.  Following on from this, the second, the selection of our tactics by organisations in the not-for-profit sector, whereby a charitable body can further its aims through the generosity of a donor or sponsor funding the content production.

I’d enjoy the chance to speak with you. Authentic Athletes plans, produces and distributes professionally curated, longtail content, telling engaging athlete stories on behalf of commercial sponsors and brands. We’re not a platform, we’re simply storytellers with a commercial focus.

We’re building our suite of commercial activities in the UK and intend to commence filming over the coming months. I’d enjoy the chance to speak with anyone regarding the opportunity to develop a one off or content series.

November 2021

Rebranding our Designs

The new name for our creative services at ACROBAT FCSM including: branding, web, video and ‘meta+’. Taking its name from the Turkish for market = pazar; and the social animal that is = the Llama. A double entendre with the Turkish word for marketing that is infact pazarlama.

November 2021

What’s the Meta?

Didn’t take long for our article on the metaverse to be syndicated in the Turkish media today courtesy of Ekospor. Decided to share some musings on the metaverse and metasphere after the rebranding of Facebook has catapulted the topic up the listings, with potential opportunities for marketers to follow. Read the full blog post here: https://www.linkedin.com/pulse/does-meta-adrian-stores/

We try to demystify the topic somewhat by reference to several experts and scholars on this subject.

April 2021

Spotify Podcasts

It is no surprise that ACROBAT FCSM has had authoritative people from the varied worlds within sports, queuing up to appear on the Company’s podcast and vlogs.  Now available to wider audiences, every interview with a hand-picked ‘Sporting Genie’ can be listened to via Spotify and/or Buzzsprout and watched on YouTube.  These topical debates feature guests that may be outside the usual, mainstream media, but who have a wealth of knowledge to share in these interesting debates.

April 2021

Sports Psychology

CEO, Adrian Stores, has compiled a new publication featuring content from sports professionals he has worked with in his career.

“Delirium” is a topical resource with athletes, managers and entrepreneurs looking for potential solutions to manage the mind – both to minimize unproductive sets and to enhance performances in both work and play.

March 2021

Moving Pictures speak a thousand words

CEO, Adrian Stores, has compiled a new publication featuring content from sports professionals he has worked with in his career.

He is a Chartered Marketer himself and Fellow of the Institute. Adrian will Chair the programme.
The use of video marketing in digital communications is becoming more prevalent in the modern day techniques used by marketers. This session brings together academic research of the marketplace, identified demands, and real life case studies from practitioners in these disciplines, highlighting the ‘wins’ and ‘pitfalls’ to share best practice.

February 2021

Abracadabra

For some time our Director, Adrian Stores, has sought to formalise ACROBAT |FCSM’s relationships with trusted advisors to the sports and leisure sectors.

We say formalise, but actually the plan is as follows: simply to get these advisors together twice a year – for a lunch and a ‘development’ afternoon.

No cost to the respective parties as we sponsor the initiative – just wanting ACROBAT | FCSM and trusted partners to have this reinforcement of added value to their own activities, from credible ‘players’ in the industry. Plus, referrals of forthcoming opportunities.