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It is a relatively hidden secret, yet here locally we have a small Charity that is making a huge difference to improving the lives for our young people.   All Aboard Youth Rowing – AAYR (formerly known as Warrington Youth Rowing) provides social, health and educational intervention through the sport of rowing to children, many on Pupil Premium/free school meals.  Not only does the academic year-long programme bring hope and optimism to these young lives but recent research has proven that educational attainment has approved from participation in the AAYR programme.

These phenomenal results do not happen alone and parents, grandparents, carers, teachers, coaches and volunteers deserve much acclaim.

Sustainability is critical for all such charities to continue and grow these activities to meet the ever increasing demand for such programmes.  This story is a plea for a few companies to come forward and work with us to share the enjoyment and benefits of social inclusion, camaraderie and team work.  Presently, weekly the coaching runs from Warrington, Merseyside, Greater Manchester, Runcorn, Northwich and Leek.

There are a few ways that businesses can get involved.  Not only will they ‘feel good’ from this partnership but also supporting these efforts is an ideal way to show social impact through corporate social responsibility (CSR) and environmental, social, governance (ESG) plans.

Make a splash and row the Boat Race

Mirroring the distance of the iconic Boat Race on the River Thames (6,778 metres), All Aboard Youth Rowing invites you to take on an exciting challenge that combines fun, teamwork, and a powerful cause!

It is looking for companies or groups of people that want to challenge themselves and support our fundraising campaign.

The details:

• 4 people per Team.
• Prizes and merchandise on offer.
• AAYR provides the rowing machines and full briefing on a prearranged date for you to do in your own premises.

Run the Marathon

All Aboard Youth Rowing is incredibly excited to announce that Chris Farrell, Head of Community at British Rowing, is going to be running The London Marathon in aid of AAYR .

Chris is a great supporter of the Charity, and the impact it has on our local community so we couldn’t be more delighted that he’s doing this for our young people.

We can’t wait to see Chris’ progress as he starts training in earnest this month, and of course to cheer him on in April.

If you would like to support Chris’s efforts, which in turn massively supports AAYR, please donate what you can right here!

Link: https://2025tcslondonmarathon.enthuse.com/pf/chris-farrell

Be Oarsome!

Every month, All Aboard Youth Rowing runs a business networking group of like-minded business people.  Why not drop in on one?  Its really good fun and business opportunities are shared,

Anyone interested to discuss the above ways to help the Charity can contact: Adrian Stores on adrian@allaboardyouthrowing.org.uk or 07831 713003,

Playing on his former Club’s strapline (‘mes que un club’ – FC Barcelona), Director – Adrian Stores continues to grow the impressive networking forum at Heaton Moor Rugby Club where he has been retained for a third year. Interested parties: adrian.stores@acrobatfcsm.com

Welcome to the team, Adrian!

Today we welcome our new, and first ever, Fundraising and Commercial Manager, Adrian Stores!

Adrian joins us with a wealth of knowledge and experience in commercial and marketing, looking at engaging with the Oldham community to raise vital funds for our charity to continue and grow the work we do for our community.

You can contact Adrian via email at adrian.stores@oact.org.uk

This a return after successfully helping save the Club from extinction in 2004.

Find out more about Adrian and other members of team OACT here: https://lnkd.in/ehjWcUtM

#OACT | #OAFC

A very wise man (and good friend!) Ferhat Fidan introduced me to his enterprise in Istanbul, Türkiye called Buffalos Rugby. The concept using the beautiful game of rugby being to improve health and well being amongst young people less fortunate than ourselves. We promised that on return to the UK, we would follow suit and will bring to you our own British version. Well here it is – the unveiling of Zebra Ragbi sponsored by Ragbi Stores. that will focus on ‘grass roots’ community-development through to competitive 7s.

#noteverythingisblackandwhite  

#zebraragbi

Officially the best dressed man in the North West today as handed a vast array of corporate clothing and leisure wear for my new role at @bubblecustomised

Now you know where to look for an informal chat and no obligation quotation on #workwear, #corporateclothing, #leisurewear and #sportswear.

No job too small.

adrian@bubblecustomised.co.uk

Our very own Intern and Owner’s Son, Kaya Stores, was honoured to represent Turkiye in its International Rugby Team and its progress all the way to the Finals in Latvia, thus, securing promotion to the Championship level of Rugby Europe for the first time for this Country. A massive congratulations to Kaya, still only 16 years old and the rest of the Squad for this achievement.

Our Football Business Networking Event at the Etihad Stadium is growing by the day!

Our events are the ideal environment for anyone in the football industry to come and meet potential partners and suppliers, with networking the core focus of the day.

Running from 10.30am-3pm. There’ll also be refreshments and lunch are provided to all our guests.

We’ll also be shortly announcing an exciting Q+A Panel on the changing face of sponsorship, made up of influential industry figures and put together by one of our sponsors Acrobat FCSM, which will be well worth attending.

It’s FREE* to attend as a delegate for all clubs officials and businesses, so why not join us at the Eithad for a great day of talking all things football!

https://www.footballtradedirectory.com/book-delegate-ticket?cat=111281

Speakers to include:

Adrian Stores

CEO at ACROBAT FCSM – strategic marketing, sponsorship and fundraising agency.  Former Chair to Chartered Institute of Marketing’s specialist sports consultants and worked on projects for some of the top brand names as defined in the Deloitte’s “Football Finance Report” and Brand Finance’s “Sporting Brands”.

Ming Zhao

Marketing Manager at Blackburn Rovers FC.  Respected football commentator for leading broadcasters in China including on: PP Sport; Super Sports; PP Sport; and iQIYI Sports.  Ming is an advocate of DDDM (data-driven decision-making) and is keen on helping leading brands achieve competitive advantage with his data savvy and multilingualism.

Dan Wilson

Partner at Sedulo. He graduated from Manchester Business School with a first class degree.  Dan works closely with all the sports clients at Sedulo ranging from football to rugby league clubs and also specialising in the National Governing Body industry.  He was FD at a professional football club for 3 years.

Giorgi Jashiashvili

Giorgi is the CEO and a co-founder of Enefty, the no-code fan engagement platform based in Berlin. After spending multiple years in advertising, fan engagement and community management areas, he has founded Enefty to help clubs with sponsorships and fundraising by utilizing the latest NFT (Non-Fungible Token) technology.

ACROBAT FCSM is really looking forward to leading a talented professional panel of sponsorship experts at the Etihad Stadium, home to Manchester City Football Club.

The panel involves people at the top of their game in sponsorship, partnerships and commercial. Our CEO, Adrian Stores, has compiled the group which is a key part of Football Directory’s Exhibition at the Ground. He will contribute to the discussions and MC the initiative alongside people from Stoke City FC, Sedulo and Blackburn Rovers FC. In addition, ACROBAT FCSM is sponsor of this entire fixture.

Image shown is logo of MCFC Blues in Business Networking Group created by our design team at Pazarllama.

With busy lives, you may have missed the array of services within the ACROBAT FCSM portfolio. The same reliable, authoritative responsiveness guaranteed. We are not ‘all singing and dancing’ but can ‘juggle’ these activities to offer best returns to our clients. Know anyone that might like an informal, no obligation chat with this ACROBAT?

 adrian.stores@acrobatfcsm.com

It is common in evaluating clients’ marketing tactics that whilst a customer might engage in buying a particular product or service – sometimes the value of this ‘goodwill’ isn’t maximised, when not all offerings are appreciated. Hence, this imagery in our case.

Raising brand awareness is a never-ending desire.  The beauty of digital technology and platforms means that we are never short of opportunities.  I suppose a common conundrum is how do we refresh our content, secure engagement and traction and ultimately generate that return on any investment.  There is no panacea for all, but I wanted to share one tactic that is proving inspirational in strategic decision-making at the moment. 

There are some brands that select ambassadors and celebrity endorsement, often not inexpensive, but content that derives interest and as a consequence awareness and profile raising.   So what if there was such a way this Year to bring that same impressive content to your own marketing channels.  Taster videos, product launches, docu-series, IGTV and more besides – introducing a celebrity face can give communications a lift and motivate your audiences.

There is a way!   We represent a digital media agency named Authentic Athletes. It is based in Canada and for the last couple of years extended its reach into the UK and Australia.  So what do we do to make that celebrity proposition affordable and within the focus of SMEs s well as larger household brands?

Authentic Athletes is a specialist agency producing and publishing emotive, engaging content in partnership with high profile sports personalities and commercial brands. We create boutique content that is distributed across a range of social media, digital sports platforms, and over-the-top (OTT) sports streaming channels.

Our sports people tell authentic stories, which resonate with fans and customers around the World or predetermined target markets. We carefully align connected brands, integrate them into each content series, and bring those brands to life via a range of bespoke publication and activation options.   Find out more at this web page and review the presentation and sample video. See: https://theauthenticathletes.com/sponsor/

A couple of common reasons we are noticing in clients choosing to work with us.  One, for enterprises that have maybe, neither the in-house resource to tackle such an exciting project themselves and seek to work with a trusted, experienced partner; or didn’t realise there were other ways to bring such ventures within their capabilities.  Following on from this, the second, the selection of our tactics by organisations in the not-for-profit sector, whereby a charitable body can further its aims through the generosity of a donor or sponsor funding the content production.

I’d enjoy the chance to speak with you. Authentic Athletes plans, produces and distributes professionally curated, longtail content, telling engaging athlete stories on behalf of commercial sponsors and brands. We’re not a platform, we’re simply storytellers with a commercial focus.

We’re building our suite of commercial activities in the UK and intend to commence filming over the coming months. I’d enjoy the chance to speak with anyone regarding the opportunity to develop a one off or content series.

Didn’t take long for our article on the metaverse to be syndicated in the Turkish media today courtesy of Ekospor. Decided to share some musings on the metaverse and metasphere after the rebranding of Facebook has catapulted the topic up the listings, with potential opportunities for marketers to follow. Read the full blog post here: https://www.linkedin.com/pulse/does-meta-adrian-stores/

We try to demystify the topic somewhat by reference to several experts and scholars on this subject.

The new name for our creative services at ACROBAT FCSM including: branding, web, video and ‘meta+’. Taking its name from the Turkish for market = pazar; and the social animal that is = the Llama. A double entendre with the Turkish word for marketing that is infact pazarlama.