Category: ACROBAT FCSM Blog

Turkish Legend

Our very own Intern and Owner’s Son, Kaya Stores, was honoured to represent Turkiye in its International Rugby Team and its progress all the way to the Finals in Latvia, thus, securing promotion to the Championship level of Rugby Europe for the first time for this Country. A massive congratulations to Kaya, still only 16 years old and the rest of the Squad for this achievement.

Growing by the day!

Our Football Business Networking Event at the Etihad Stadium is growing by the day!

Our events are the ideal environment for anyone in the football industry to come and meet potential partners and suppliers, with networking the core focus of the day.

Running from 10.30am-3pm. There’ll also be refreshments and lunch are provided to all our guests.

We’ll also be shortly announcing an exciting Q+A Panel on the changing face of sponsorship, made up of influential industry figures and put together by one of our sponsors Acrobat FCSM, which will be well worth attending.

It’s FREE* to attend as a delegate for all clubs officials and businesses, so why not join us at the Eithad for a great day of talking all things football!

Speakers to include:

Adrian Stores

CEO at ACROBAT FCSM – strategic marketing, sponsorship and fundraising agency.  Former Chair to Chartered Institute of Marketing’s specialist sports consultants and worked on projects for some of the top brand names as defined in the Deloitte’s “Football Finance Report” and Brand Finance’s “Sporting Brands”.

Ming Zhao

Marketing Manager at Blackburn Rovers FC.  Respected football commentator for leading broadcasters in China including on: PP Sport; Super Sports; PP Sport; and iQIYI Sports.  Ming is an advocate of DDDM (data-driven decision-making) and is keen on helping leading brands achieve competitive advantage with his data savvy and multilingualism.

Dan Wilson

Partner at Sedulo. He graduated from Manchester Business School with a first class degree.  Dan works closely with all the sports clients at Sedulo ranging from football to rugby league clubs and also specialising in the National Governing Body industry.  He was FD at a professional football club for 3 years.

Giorgi Jashiashvili

Giorgi is the CEO and a co-founder of Enefty, the no-code fan engagement platform based in Berlin. After spending multiple years in advertising, fan engagement and community management areas, he has founded Enefty to help clubs with sponsorships and fundraising by utilizing the latest NFT (Non-Fungible Token) technology.

Etihad Host

ACROBAT FCSM is really looking forward to leading a talented professional panel of sponsorship experts at the Etihad Stadium, home to Manchester City Football Club.

The panel involves people at the top of their game in sponsorship, partnerships and commercial. Our CEO, Adrian Stores, has compiled the group which is a key part of Football Directory’s Exhibition at the Ground. He will contribute to the discussions and MC the initiative alongside people from Stoke City FC, Sedulo and Blackburn Rovers FC. In addition, ACROBAT FCSM is sponsor of this entire fixture.

Image shown is logo of MCFC Blues in Business Networking Group created by our design team at Pazarllama.

Rebranding our Designs

The new name for our creative services at ACROBAT FCSM including: branding, web, video and ‘meta+’. Taking its name from the Turkish for market = pazar; and the social animal that is = the Llama. A double entendre with the Turkish word for marketing that is infact pazarlama.

What’s the Meta?

Didn’t take long for our article on the metaverse to be syndicated in the Turkish media today courtesy of Ekospor. Decided to share some musings on the metaverse and metasphere after the rebranding of Facebook has catapulted the topic up the listings, with potential opportunities for marketers to follow. Read the full blog post here:

We try to demystify the topic somewhat by reference to several experts and scholars on this subject.

Spotify Podcasts

It is no surprise that ACROBAT FCSM has had authoritative people from the varied worlds within sports, queuing up to appear on the Company’s podcast and vlogs.  Now available to wider audiences, every interview with a hand-picked ‘Sporting Genie’ can be listened to via Spotify and/or Buzzsprout and watched on YouTube.  These topical debates feature guests that may be outside the usual, mainstream media, but who have a wealth of knowledge to share in these interesting debates.

Sports Psychology

“Delirium” is a topical resource with athletes, managers and entrepreneurs looking for potential solutions to manage the mind – both to minimize unproductive sets and to enhance performances in both work and play.

Moving Pictures speak a thousand words

He is a Chartered Marketer himself and Fellow of the Institute. Adrian will Chair the programme.
The use of video marketing in digital communications is becoming more prevalent in the modern day techniques used by marketers. This session brings together academic research of the marketplace, identified demands, and real life case studies from practitioners in these disciplines, highlighting the ‘wins’ and ‘pitfalls’ to share best practice.


We say formalise, but actually the plan is as follows: simply to get these advisors together twice a year – for a lunch and a ‘development’ afternoon.

No cost to the respective parties as we sponsor the initiative – just wanting ACROBAT | FCSM and trusted partners to have this reinforcement of added value to their own activities, from credible ‘players’ in the industry. Plus, referrals of forthcoming opportunities.